Samsung sets ambitious goals for 2024: AI, adaptability, and lifestyle innovation
As the new year dawns, Samsung isn’t just looking back, it’s boldly setting its sights on the future. In a joint message from co-CEOs Han Jong-hee and Kyung Kye-hyun, the tech giant unveils its key strategic priorities for 2024, a roadmap paved with innovation, adaptability, and a customer-centric focus.
Supercharging its advantage: At the heart of Samsung’s ambitions lies the pursuit of “super-gap technologies.” Aiming to widen the technological chasm between itself and competitors, Samsung pledges to push boundaries in areas like AI, sustainability, and a mysterious concept called “lifestyle innovation.”
Customers in the driver’s seat: From smartphones and home appliances to software and semiconductors, Samsung promises to put customers first. This extends to its chip-making business, where strengthening its market position through cutting-edge technology is the name of the game.
Embracing the AI revolution: Recognizing the transformative power of AI, Samsung champions its integration into work processes and device experiences. The upcoming Galaxy S24, launching as the company’s first AI-centric phone on January 17th, seems like a fitting first step in this AI-driven transformation.
Sustainable strides: Moving beyond mere “green responses,” Samsung is seeking a fundamental shift in thinking towards discovering the “green products of the future.” This ambitious goal indicates a commitment to environmental responsibility alongside technological advancement.
Lifestyle innovation: a peek into the future: While the concept itself remains shrouded in intrigue, Samsung’s mention of “lifestyle innovation” hints at its focus on developing solutions that cater to evolving consumer needs in new and unforeseen ways.
Samsung’s 2024 outlook is a blend of bold ambitions, strategic focus, and customer-centric initiatives. With AI at the forefront and a keen eye on sustainability and future-proof solutions, the tech giant seems poised to write a new chapter in its ongoing quest for technological supremacy.
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