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How Much Does a Logo Cost in the UK? From Templates to Agencies
How much does a logo cost in the UK? Compare templates, marketplaces, freelancers and agencies, plus copyright, trade mark fees and red flags.
A logo in the UK can cost anything from nothing with a free template to £20,000 or more as part of a full brand identity project. Most small businesses pay between about £200 and £1,500 for a professionally designed logo, with freelancers at the lower end and design studios or agencies typically charging £750 to £3,500 or more.
The prices in this guide are typical UK market ranges drawn from published 2025–2026 pricing guides and platform pricing pages. They are not Buy Dream Web prices: every BDW project is quoted individually after a free consultation. Many designers and agencies quote excluding VAT, so check whether 20% will be added.
Logo prices in the UK at a glance
| Option | Typical UK market range | What you usually get |
|---|
| Logo makers and templates | £0 – £50 | A logo assembled from shared icons, layouts and fonts; file types vary by package |
| Freelance marketplaces | £50 – £300 | A quick design from an individual seller, with limited research |
| Crowdsourcing contests | £249 – £1,099 (99designs packages, excluding VAT) | Many concepts from different designers; you choose a winner |
| Freelance designer | £100 – £1,500 | Bespoke concepts, revisions and final files, with depth depending on experience |
| Design studio or agency | £750 – £3,500+ | Research, strategy, several creative routes and a structured process |
| Brand starter pack | £1,500 – £5,000 | Logo plus colour palette, typography and basic guidelines |
| Full brand identity | £5,000 – £20,000+ | Brand strategy, a full visual system, detailed guidelines and branded templates |
Logo makers and templates
Online logo makers, AI generators and template tools such as Canva let you create a logo in minutes, free or for a small one-off fee of up to around £50. Check exactly what you are buying: Looka, for example, offers a basic package with a single PNG file and a premium package with vector formats such as EPS and SVG. The bigger issue is exclusivity. Canva states that its logo templates can be used by anyone, so your rights are non-exclusive and the result cannot be registered as a trade mark.
Crowdsourcing and marketplaces
Freelance marketplaces such as Fiverr offer logos from roughly £50 to £300, and quality varies widely between sellers. Crowdsourcing platforms run a contest in which many designers submit ideas: at the time of writing (October 2026), 99designs' UK logo contest packages range from £249 to £1,099 excluding VAT, with full copyright ownership included. You get plenty of options, but usually little research into your business or market.
Freelance designers
Working directly with a freelancer typically costs £100 to £1,500, depending on experience. UK guides put junior freelance day rates at roughly £150 – £250, mid-level designers at £300 – £450 and senior brand designers at £450 – £700 or more. A good freelancer offers a bespoke design and a direct working relationship, although strategic input and capacity can be more limited than at a studio.
Design studios and agencies
Studios and agencies typically charge £750 to £3,500 or more for a logo, and established names can charge far more. The higher fee usually buys a team, a discovery workshop, research into competitors and audience, several creative routes and more thorough testing of how the logo works across print, web and signage.
Full brand identity projects
A logo is one part of a brand identity. A starter pack with a logo, colour palette, typography and simple guidelines typically costs £1,500 to £5,000. A full identity with brand strategy, messaging, a complete visual system and templates for stationery, social media and presentations usually costs £5,000 to £20,000 or more. It makes most sense when launching a funded business, entering a crowded market or rebranding.
What a professional logo process includes
Whatever you pay, a professional logo should come from a clear process rather than a single message exchange:
- Discovery: a brief or questionnaire covering your business, audience, competitors, values and where the logo will be used.
- Research: a review of your market and competitors so the logo stands apart rather than blending in.
- Concepts: several distinct initial ideas, ideally shown in context so you can judge them in real use.
- Revisions: refinement of the chosen direction, with a clear agreement on how many rounds are included.
- Final files: vector master files (AI, EPS, SVG and PDF) for print and signage, plus PNG and JPG for web and social media, in full-colour, single-colour and reversed versions.
- Guidelines: at minimum a short document setting out colour codes (CMYK, RGB and HEX), fonts, clear space, minimum sizes and how not to use the logo.
- Ownership: a written transfer of copyright once you have paid.
For reference, Buy Dream Web presents 3–5 initial logo concepts, with first concepts within 48 hours, unlimited revisions, full file ownership and all file formats (AI, EPS, PDF, PNG, JPG and SVG).
Copyright, ownership and trade marks in the UK
Who owns the copyright in your logo?
This catches many businesses out. GOV.UK guidance states that when you commission someone to create a copyright work, the first legal owner of copyright is the person who created it, not you, unless you agree otherwise in writing. Paying the invoice does not by itself make you the owner. Make sure your contract includes a written assignment of copyright in the final logo to your business, usually on full payment, and that the designer confirms the work is original and not built from stock or template elements.
Registering your logo as a UK trade mark
Copyright protects the artwork; a registered trade mark protects your brand in trade and makes it easier to stop others using a similar mark for similar goods or services. Registering a company name at Companies House does not give you trade mark protection. At the time of writing (October 2026), the UK Intellectual Property Office (IPO) charges £205 to apply online for one class of goods or services, following its fee increase on 1 April 2026, plus £60 for each additional class. If there are no objections, registration usually takes around three to four months, and a trade mark lasts ten years before it must be renewed. Search for similar existing marks before you commit to a design.
Red flags of very cheap logos
- Template or stock elements: if the icon or layout is available to others, you cannot claim it as exclusively yours or register it as a trade mark.
- Only a PNG or JPG: without vector files your logo will blur when enlarged for signage, vehicles or print, and you may have to pay again to have it redrawn.
- No mention of copyright: if the terms do not assign copyright to you in writing, the designer may still own it.
- No questions about your business: a designer who starts without understanding your audience or competitors is guessing.
- Designs delivered before any brief: rushed work is more likely to look generic or resemble existing logos.
- Unlicensed fonts or unchecked AI artwork: both can create legal or originality problems later.
- Unclear revision limits: cheap packages often charge extra for every change after the first round.
Frequently asked questions
How much should a small business spend on a logo?
Most UK small businesses pay between about £200 and £1,500 for a professional logo. If you are testing an idea, a modest budget with a reputable freelancer can be enough. If the logo will appear on signage, vehicles, packaging and a website, investing in research and proper files usually pays off, because redesigning and reprinting later costs far more.
Do I own the copyright to a logo I paid for?
Not automatically. Under UK law, the designer who creates a commissioned work is the first owner of copyright unless you agree otherwise in writing. Ask for a written copyright assignment in your contract, usually taking effect when you pay in full, and keep a copy with your business records.
How much does it cost to trademark a logo in the UK?
At the time of writing (October 2026), the UK IPO charges £205 to apply online in one class and £60 for each additional class, and renewal after ten years costs £245. Using a trade mark attorney adds professional fees, but can reduce the risk of objections and wasted applications.
What files should I get with my logo?
You should receive vector files (AI, EPS, SVG and PDF) for print and signage, and PNG and JPG files for websites and social media. Ask for full-colour, single-colour and reversed versions, transparent backgrounds where needed, and a note of your colour codes and fonts. Without vector files, resizing your logo properly becomes difficult.
Can I trademark a logo made from a template?
Usually not. Canva, for example, states that its logo templates can be used by anyone, so your rights are non-exclusive and the logo cannot be registered as a trade mark. Logos built from shared stock icons face the same problem. If you need trade mark protection, start with an original design.
Get a logo that is genuinely yours
Buy Dream Web offers logo design and brand identity for UK businesses, with 3–5 initial concepts, first concepts within 48 hours, unlimited revisions, full file ownership and every file format you need. There is no fixed price list: each project is quoted individually around your goals and budget, starting with a free consultation over video call, and we reply to every enquiry within 24 hours. Book a free consultation or get a free quote.
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