New businesses and start-ups
Start-up brand kit
Everything a new business needs to look established from day one: logo, colours, fonts, business cards and social graphics.
- Logo and colours
- Business cards
- Social graphics
Brand identity design · London, UK
Brand identity design in London that sets your business apart
We help businesses across London and the UK create a distinctive visual identity that resonates with their audience, with every element aligned to their core values.
- Brand strategy and guidelines
- Complete brand kit
- A dedicated designer
Branding we create
What kind of branding do you need?
Pick the one closest to your business and chat to us now. Every identity is designed from scratch around your values and your customers.
Cafés, restaurants and takeaways
Café and restaurant branding
An identity that works on the sign, the menu, the cups and the bags, so customers remember you after the first visit.
- Menus
- Packaging
- Loyalty cards
Salons, barbers and beauty brands
Salon and beauty branding
A look as polished as your work: appointment cards, gift vouchers, product labels and signage that feel premium.
- Appointment cards
- Gift vouchers
- Product labels
Shops, makers and product brands
Retail and packaging
Packaging, tags and stickers that make every order feel like a gift and every product recognisably yours.
- Packaging
- Tags and stickers
- Shop signage
Builders, plumbers and electricians
Trades and van branding
Van livery, site boards, workwear and business cards that make your business look trusted on every street you work on.
- Van livery
- Site boards
- Workwear
Accountants, solicitors and consultants
Professional services branding
A calm, credible identity across letterheads, proposals, email signatures and your website.
- Stationery
- Proposal templates
- Email signatures
Brands that live on social media
Social media brand kit
Profile pictures, post and story templates in your colours and fonts, so every post looks like it came from the same brand.
- Post templates
- Story templates
- Profile graphics
Businesses that have outgrown their look
Rebrand
Keep what customers already know and love, lose what looks dated, then roll the new look out everywhere.
- Brand review
- New identity
- Roll-out plan
Not sure what you need?
Full identity with guidelines
Tell us about your business and we'll plan the identity with you, from the logo to brand guidelines your team can follow.
- Free first call
- Brand guidelines
- Every file you need
These are example brands for made-up businesses: yours is designed from scratch. Not sure what you need?
Every brand kit includes
Everything your brand needs, from one team
A dedicated designer takes you from the first conversation to final files: strategy, logo, colours, fonts and the everyday items your customers will see.
- Logo and its variations
- Colour palette and fonts
- Business cards and stationery
- Social media graphics
- Brand guidelines
- Every file format you need
What sets us apart
Creativity with strategic insight
Personalised concepts
Bespoke design concepts that reflect your business objectives, fostering authenticity and recognition.
Ongoing collaboration
Continuous guidance from initial ideas to final refinements, supporting your brand as it evolves.
Integrated solutions
Custom design blended with strategic visuals for a cohesive presence across every platform.
Strategic thinking
A strategic lens on every design, so your visuals align with your long-term business goals.
Design examples
Brand identities from our studio
Brew Lane: coffee roasters
Concept: logo, warm colours, Fraunces type and a takeaway cup.
Marlowe: hair studio
Concept: a plum-and-gold identity with matching cards.
Fox & Fern: florist
Concept: a fox mark, earthy colours and kraft bags.
Thames Cut Co.: barbers
Concept: a classic badge in barber-pole colours.
Hartley & Sons: builders
Concept: a strong lettermark and van livery.
Ashby & Lowe: accountants
Concept: a calm serif identity with stationery.
Our process
A streamlined process for success
Choose your solution
Pick the branding service that fits where your business is now.
Start your project
Share your vision, values and audience with your designer.
Review and refine
We evaluate your needs and shape the concepts with your feedback.
Receive your brand kit
Logo, colour palette, typography and all source files, ready to use.
Branding in London
Brand identity for London startups and SMEs
A clear, consistent identity makes a new business look established from day one, and helps a growing one stay recognisable as it adds products, locations and people.
We build the complete kit — logo, colour palette, typography, business cards and brand guidelines — with a dedicated designer who keeps every element aligned to your values. Everything is delivered ready to use on your website, social media, signage and print.
Pricing
What affects the cost of a brand identity?
Every branding project is quoted individually. These are the main factors.
Scope
A logo refresh, or a full identity with colours, typography, imagery and guidelines.
Strategy
How much research goes into your audience, competitors, positioning and tone of voice.
Applications
Stationery, social media templates, signage, packaging and presentation designs.
Guidelines
A short style sheet, or detailed guidelines your team and suppliers can follow.
Every project is quoted individually after a free consultation, with a clear quote within 24 hours. Get your free quoteRead our guide: how much does a logo cost in the UK?
FAQ
Brand identity questions
Do you offer complete brand identity kits?
Yes. Our brand identity work can include your logo, colour palette, typography, business cards and brand guidelines.
What is included in a brand kit?
Logo, colour palette, typography and all source files, with positioning, messaging and guidelines tailored to your goals.
Will I work with one designer?
Yes. You get one-on-one collaboration with a dedicated designer from concept to delivery.
What is included in a brand identity?
Our brand identity design includes your logo, colour palette, typography, business cards and brand guidelines, delivered ready to use across web, social media and print.
How much does branding cost in London?
It depends on the scope, the amount of strategy and research, and how many applications you need designed. We quote individually after a free consultation.
Do I need brand guidelines?
If more than one person creates content for your business — staff, printers, a web developer or a social media manager — guidelines keep everything consistent and save time on every new piece of work.
Will my brand work online and in print?
Yes. Every element is designed and supplied in formats for screens and print, from social media profiles to signage.
Explore our other services
Free consultation
Let's build your brand identity
Share your vision with us and we'll craft a brand identity that resonates with your audience and sets you apart.